Bath & Body Works’ Generative AI Fragrance Finder

Bath & Body Works is set to launch of a new AI tool, Gingham Genius, later this year. The upcoming AI-powered fragrance finder will use large language models to offer personalized scent recommendations. Customers will be able to describe a fragrance or candle, and Gingham Genius will suggest tailored options. The introduction of Gingham Genius aligns with the retailer’s focus on leveraging cutting-edge technology for better customer engagement and supporting growth. The AI tool is designed to complement Bath & Body Works' core fragrance expertise with advanced tech capabilities.

CEO Gina Boswell highlighted that this tool is part of the company's broader strategy to integrate advanced technology into their operations. The AI system aims to drive increased customer traffic and boost sales over time by providing a more engaging shopping experience. Following its separation from Victoria’s Secret in 2021, Bath & Body Works has prioritized strengthening its IT capabilities. This effort included bringing on Chief Digital and Technology Officer Thilina Gunasinghe and partnering with Accenture to modernize its digital platforms.

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Ikea’s AI Integration in Retail

Ikea is transforming its retail operations and product range by integrating artificial intelligence (AI) to improve the customer experience and broaden its market presence. At The Edge Summit in London, Ikea’s chief architect Garima Singh highlighted the role of AI in supporting, rather than replacing, creativity in retail. The company’s initiative, ‘Ikea Kreativ,’ showcases how AI can refine the shopping experience. The AI tool ‘Kreativ’ will allow users to design their rooms, visualize changes, and place orders with ease, demonstrating Ikea’s commitment to leveraging technology for improved customer interaction.

Ikea is expanding its product range beyond traditional furniture to include sleep solutions, fitness products, and design inspiration. They are addressing holistic home comfort, particularly focusing on improving sleep quality. The retailer’s new offerings aim to provide a complete experience for better sleep and bedroom environments. In addition to bedroom solutions, Ikea is revamping its food menu and launching limited edition home furnishing ranges.

Selena Gomez: From Disney Star to Billionaire Businesswoman

Selena Gomez, the 32-year-old actress and singer, has amassed a fortune of $1.3 billion, making her one of the youngest female self-made billionaires in the United States. Unlike her friend Taylor Swift, who has achieved billionaire status primarily through her music and touring, Gomez has diversified her income streams to include acting, endorsements, and her own businesses.

Rare Beauty: The vast majority of Gomez's wealth, approximately $1.1 billion, comes from her stake in Rare Beauty, the makeup line she founded in 2020. The brand, which markets itself as simple and moderately priced, has become a hit with influencers and cosmetics-obsessed teens. Rare Beauty's annual revenue reached $350 million in 2021, surpassing other celebrity-founded brands like Jessica Alba's Honest Co. and Lady Gaga's Haus

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